SEO (Search Engine Optimization) is the art of increasing the visibility of a website on search engines in order to acquire more traffic.
Traffic from user searches is said to be “organic”. Conversely, traffic coming from clicking on ads is said to be “paid”.
Nowadays, 60% of the world’s internet traffic starts with a Google query. A company wishing to increase its visibility, traffic, and revenue MUST be visible on search engines!
Simply put, if a company positions its website on the first page of Google search results for a number of relevant keywords, it will receive more targeted traffic, coming from a pre-qualified audience.
SEO services can help small and medium-sized businesses prosper on the web in the long term!
Depending on the needs and objectives of the companies, a wide variety of SEO services are possible:
- Analysis and competitive intelligence.
- SEO audits (technical, on-page, off-page).
- Tailored SEO strategies.
- Keyword research.
- Content creation for your website.
- Content optimization for search engines AND visitors.
- SEO consultation (ex: site redesign and migration).
- Local SEO.
- Acquiring quality backlinks.
- e-Commerce SEO.
- Etc…
Local SEO refers to the application of SEO principles to local search.
It is not only about optimizing a website for search engines, but also (and especially) optimizing it for proximity search in order to reach local customers.
This kind of SEO is very advantageous for local businesses that have a physical address and are looking to bring more visitors to their store.
Technical SEO includes all SEO activities aimed at helping search engines crawling and indexing your website.
To put it simply, it’s about making sure that your website respects all the guidelines recommended by Google to facilitate the discovery of its pages and content.
But why is it less known? Technical SEO is not very fun for most people and leaves nothing tangible for customers! It’s simply an essential element to address if you want to get important results.
I strongly recommend that you do not stop your SEO services on a whim. SEO is not a sprint, it’s a marathon! Results come after several months of continuous effort.
If you stop your SEO services, you will lose your “momentum” on search engines, giving your competitors the opportunity to be more visible than you, and therefore to “steal” your audience.
Performance-based pricing consists of billing the client based on results (e.g. rankings of target keywords, increase in traffic on the site, etc.).
I believe that this model pushes SEO agencies to make the wrong decisions: to focus the strategy on backlinks generation rather than on the creation of quality content. SEO agencies that practice this kind of pricing almost never touch their client’s website.
Hoping for more results quickly, they are driven to adopt risky techniques that can lead to Google penalties.
I don’t judge this type of operation, but I prefer to use a different approach.
In order to rank well on search engines, it is important to create content on a regular basis.
If you have improved your website, chances are your competitors have done the same.
By renewing your content and adopting a long-term SEO strategy, you put all the odds on your side to appear among the first search results.
Yes! The content created for your website belongs to you as soon as it is paid for in full. The transfer of intellectual property and copyright occurs upon payment, as required by law.
On-site SEO (also called on-page SEO) encompasses all optimization activities that take place directly on your website.
It’s the individual optimization of the pages of your website in order to position them in the search results.
These optimizations apply first of all to the content, but also to the HTML source code of the site.
Off-site SEO (also called off-page SEO) includes all activities that take place outside the website and that have an impact on its ranking.
This includes factors that improve a site’s popularity, reliability, relevance, and reputation in the eyes of search engines and users.
This is often related to the notion of audience engagement, notably through the natural construction of external links from reliable sources (proof of quality for search engines).
Yes! Many of my successful SEO campaigns come from achievements for eCommerce sites using CMS like Shopify or WooCommerce.
Of course! A goal of mine is to help as many local businesses as possible with their online visibility, regardless of their fields of activity.
Links are the only way for search engines to discover new pages on the World Wide Web.
They are therefore still of the utmost importance!
There are 2 types of links that can greatly influence rankings in search results:
- Internal links
- External links
Be careful, links pass value (or authority) from one page to another. This value, synonymous with quality, is called link equity. The origin of these links is therefore just as important as their number.